Pocket Casts, a popular podcast app, is developing up its money-making technique and starting a subscription service. The company previously charged users between $4 and $10 to download the app, relying on the OS and platform. The app will now be free; however, users have the choice to pay $0.99 per month, for a premium service $10 per year.
The subscription service, referred to as Pocket Casts Plus, adds access to desktop apps also exclusive app icons and themes, and 10GB of cloud storage for users who wish to upload their audio and video content material. People who previously purchased the desktop app shall be given three years of Pocket Casts Plus free.
Pocket Casts CEO Owen Grover believes that podcast creators will use the cloud storage to listen or watch a present before publishing it. He additionally said it allows users who prefer Pocket Cast’s functionality use it for all of their media. As for the new subscription model, Grover stated the team realized the one-time download price was “out-of-date,” so they dropped it.
Not because we’re attempting to move users to Pocket Casts Plus and regain that revenue, however, so the company can better align with the open-access philosophy of our public media ownership, he wrote in an emailed remark to The Verge. In reality, they predict only a small share of power users will opt for Pocket Casts Plus.
If Pocket Casts doesn’t anticipate most user to pay for its premium service, it’s unclear that it may recoup the lost revenue from app downloads. Grover says the company may have “more particulars on monetization in the future.”
Pocket Casts has all the time competed with Apple Podcasts on iOS; however, it was also considered the most useful podcast apps for Android. Now, nonetheless, with Spotify seeking to capture more of the podcast listener market and Google Podcasts launching, Pocket Casts has more competition, and it is a harder sell to get people to buy a podcast listening app.